Project Overview

• Role: Lead UX/UI & Product Designer
• Services: UX/UI Audit, User Journey Optimization, Crowdfunding Workflows, UI Design
• Industry: Music Tech / Fintech / Alternative Crowdfunding
• Tools: Figma, Miro, Usability Testing

1. Context & The Challenge

Mint is an innovative alternative financing and crowdfunding platform designed to connect music creators directly with fans and investors to fund artistic projects.

The Problem:

The legacy platform suffered from low pledge conversions and high user drop-off during the investment process. The value proposition was unclear to first-time backers, and the campaign checkout flow had excessive steps.

Key Pain Points Identified:

• Confusing Investment Tier Hierarchy: Users struggled to understand reward tiers, financial returns, and project milestones at a glance.
• High Checkout Friction: Pledging funds involved multi-screen redirects and repetitive form fields, leading to cart abandonment.
• Lack of Social Proof & Progress Cues: Campaign pages lacked clear visual indicators for funding progress, time remaining, and backer engagement.

2. My Approach & Process

I led the UX/UI redesign to simplify the backing journey, build investor trust, and maximize campaign funding rates.

Phase 1: UX Audit & Funnel Analysis

• Audited campaign landing pages and contribution flows to identify cognitive friction points and drop-off triggers.
• Mapped two primary user personas: Casual Fans (seeking exclusive perks) and Music Investors (seeking clear financial returns).

Phase 2: Information Architecture & Campaign Page Redesign

• Restructured campaign layouts to highlight essential project data (funding goal, percentage funded, days left) above the fold.
• Standardized tier selection cards with explicit reward descriptions and instant pledge buttons.

Phase 3: Checkout Optimization & UI System

• Redesigned the pledge flow into a streamlined, single-page checkout modal with dynamic order summary.
• Built a vibrant, accessible design system in Figma tailored for media tech, combining high-contrast visual elements with clear status indicators.

3. Key Solutions Implemented

• Dynamic Campaign Hub: A redesigned project page featuring real-time funding progress bars, backer counts, and clear tier selection modules.
• One-Page Contribution Flow: A frictionless checkout process allowing users to complete pledges in just a few taps.
• Creator-Backer Dashboard: An interactive portal where creators can share project updates and backers can track their investments and reward fulfillment.

4. Impact & Results

• Lower Funnel Drop-off: Streamlined pledge checkout significantly reduced contribution abandonment.
• Enhanced Campaign Clarity: Improved visual hierarchy helped first-time visitors quickly grasp campaign terms and backer perks.
• Scalable UI Assets: Created a componentized Figma library that accelerated front-end updates for future platform features.

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