Hello i´m Viviana Badilla Nagy

Senior Product &
UX / UI Designer

Product Designer with 8+ years of experience transforming complex systems into intuitive digital products for Fintech, SaaS, and Enterprise platforms. I bridge user needs with business goals—specializing in design systems, UX audits, and scalable interfaces.

My work

My work

My Work

My Work

Data-Driven Analytics & Marketing Intelligence SaaS Platform

UX / UI
SaaS Design

Frictionless Wealth & Savings: Digital Redesign for a Major Retail & Fintech Platform

UX / UI & Product Design
Retail & Fintech

Optimizing Agriculture Tech: UX/UI Redesign for BAUM

UX / UI & Audit
Agriculture

Designing Prestige: A Holistic Experience for an Exclusive Banking Audience

UX / UI & Product Design
Finances

Reimagining Benefits: A Tailored Rewards Experience for Users

UX / UI & Consultancy
Finances

RUBI – Urban Mobility Revolution

UX / UI & Product Design
Transportation

RedCapital & AngloAmerican: Financial Inclusion for SME Growth

UX / UI & Product Design
Finances

Now: Redefining Digital Banking for a New Generation

UX / UI & CX
Finances

Redefining the Music Crowdfunding Experience: UX/UI Optimization for Mint

UX / UI & Audit
Music

Redefining the Agbar Cataluña Experience

UX / UI & CX
Basic Services

Enhancing User Experience in SaaS Accounting Platform

UX / UI & Audit
Saas

Transforming Tenant Experience: Enhancing Operations at Parque Arauco

UX / UI & Development
Retail

Revolutionizing Mortgage Access: Seamless Digital Experience for Borrowers & Executives

UX / UI
Mortage

Chinchin: Connecting Cultures Through Culinary Experiences

UX / UI & CX
Experience Design
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About ME About ME

I am a Product and UX/UI Designer with over 8 years of experience creating user-centered digital solutions across various industries, including SaaS, mobile applications, and web platforms.  My approach combines a deep understanding of user needs with strategic product thinking, allowing me to define product visions, conduct UX audits, develop innovative design proposals, and craft impactful visual experiences.

Throughout my career, I have led projects such as redesigning apps and websites for clients like Walmart, Parque Arauco, Invex, and Smart Learning. I also have experience in creating Design Systems, optimizing internal software processes, and aligning design solutions with business objectives.

My ability to transform ideas into functional and visually appealing interfaces has enabled me to deliver effective results, enhancing user experience and driving meaningful product outcomes across various platforms.