Project Overview

• Role: Lead UX/UI & Product Designer
• Services: Mobile App Architecture, Onboarding Optimization, Design System
• Industry: NeoBanking / Digital Retail Banking
• Tools: Figma, Mobile Prototyping

1. Context & The Challenge

Now is a next-generation digital banking platform aimed at offering frictionless daily finance and financial management tools for tech-savvy users.

The Problem:

The digital banking landscape is highly competitive. To acquire and retain users, the app needed to eliminate onboarding friction, simplify peer-to-peer payments, and make money management intuitive.

Key Pain Points Identified:

• Onboarding Drop-offs: Lengthy identity verification and account creation steps led to high drop-off rates during registration.
• Feature Overload: Crucial daily tasks (transfers, card management) were buried under secondary features.
• Low Engagement with Savings: Users lacked intuitive tools to set automated savings goals or track spending habits.

2. My Approach & Process

I spearheaded the UX/UI overhaul of the mobile app to deliver a fast, engaging, and transparent banking experience.

Phase 1: Funnel Optimization & UX Research

• Analyzed drop-off points in the KYC (Know Your Customer) onboarding flow and restructured identity checks into seamless micro-steps.
• Mapped core daily transactions to ensure key actions (send money, check balance, freeze card) could be completed in under three taps.

Phase 2: UI Design & Mobile Component Library

• Built an iOS and Android native design system in Figma, incorporating accessible touch targets, modern card layouts, and clear micro-copy.
• Implemented dark/light mode states and accessible color contrast standards across all financial screens.

3. Key Solutions Implemented

• 3-Minute Onboarding Flow: Streamlined identity verification with real-time feedback and dynamic validation.
• Quick-Action Banking Hub: Re-architected home screen prioritizing recent contacts, instant transfers, and active cards.
• Visual Savings Pockets: Gamified savings features enabling users to create target goals and automate round-up savings.

4. Impact & Results

• Higher Conversion: Streamlined onboarding significantly increased completed account registrations.
• Enhanced Engagement: Intuitive money management tools boosted daily active app usage.
• Faster Task Execution: Reduced time-to-transfer for routine peer-to-peer payments.

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